Samsung and BBH tap AR and Family Guy to demonstrate the wonders of smart appliances


What do Family Guy and smart refrigerators have in common? Not much, you’d think, but Samsung and London-based advertising agency BBH found inspiration in the strangest of places. They today launched Doorways, an augmented reality (AR) experience at IFA 2018 that lets users step into a Griffin house outfitted with Samsung smart home appliances.

Much of the AR magic takes place in a cordoned-off Doorways display area, where participants point their cameras at walls wallpapered with QR codes. A special Family Guy app overlays scenes from a narrative featuring Peter Griffin, who instructs the viewers to interact with the Samsung SmartThings-compatible appliances arranged in the digital scene.

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