What do Family Guy and smart refrigerators have in common? Not much, you’d think, but Samsung and London-based advertising agency BBH found inspiration in the strangest of places. They today launched Doorways, an augmented reality (AR) experience at IFA 2018 that lets users step into a Griffin house outfitted with Samsung smart home appliances.
Much of the AR magic takes place in a cordoned-off Doorways display area, where participants point their cameras at walls wallpapered with QR codes. A special Family Guy app overlays scenes from a narrative featuring Peter Griffin, who instructs the viewers to interact with the Samsung SmartThings-compatible appliances arranged in the digital scene.
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