If you’re reading this, my guess is that you love watching TV. And guess what? Your favorite TV characters love watching TV, too. One of TV’s most delightful inside jokes comes in the form of the show-with-in-a-show: the faux comedy, drama or reality program that plays in the background as the characters continue on with their lives. The show that they just can’t stop talking about and gather around to watch.
These embedded wink-winks—including the most recent, Kev’Yn, a Martin-inspired sitcom revival that appears in the new season of Insecure—are a way for showrunners to slyly communicate with the audience, respond to viewer criticism, or comment on a particular aspect of pop-culture or the television industry. Sometimes they’re just trying to make us laugh.
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