From BoJack Horseman to Rick and Morty, how cartoons captured an adult audience worldwide

Cast your mind back to the not-so-distant past, and you’ll remember a time when most cartoons were either meant for kids or had a child protagonist (which made the show interesting to kids). At the tail end of the ’90s emerged shows like Family Guy, with its abundance of sophomoric humour, and the profanity-laden South Park — which weren’t necessarily meant for children, but we know that eight- and nine-year-olds were religiously watching them (and voting for Cartman as their favourite television personality!). As cartoons and animated shows went “mainstream” however, they became less about kids and for kids.

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